CASE STUDY

CONNTACT

connecting small businesses to the market

Project Overview

It is an app that combines the seller, the buyer and the owners of limited income and a link between the owners of small projects and citizens consumers, adding pictures and descriptions of products or services, and it is concerned with household chores and their places of sale, which include food, crafts and others.

How this start

The idea of the project came from me and my community, and most of them like to deal with hand-made, home-made food and small business owners, but they must have features or an application to help them buy to and sell through it.
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Low-income people and small business owners need a way to increase their income.Unique feature users will love to have on the app to use

The solution is to create an application to help them raise income for small business owners and people with limited income by giving them guidelines and giving them marketing methods.and create a phone call and chat with the buyer, Add geolocation feature to find nearby products or services that will make it easy to find, express delivery services , Contracting with installment companies.

Discovery: research & analysis

HOW IT WORK

ADDING IDEAS BY WRITING NOTES ON THE BOARD AND MAKE CLUSTERING METHODS AND RESEARCH SYNTHESIS METHODS AND MORE.

PROBLEMS I ENCOUNTERED

IN MAIN GOAL AND DEALING WITH THE NOTES MEETING

SOLUTION

adding ideas and find solutions,
we met online by website called miro.

SEE MORE IN MIRO

design : concept & sketching

sketches helps in brainstorming experience , that will help you for your process.

the purpose

it’s only to get ideas out of your head in limited physical form that can value it the idea.
and it's have 3 steps.

CRAZY-8

DETAILS SKETCHES FOR CHOSEN IDEAS

DETAILED LAYOUT SKETCHES

make it digital doing clickable low-fidelity prototype

making clickable low-fidelity prototype design by website called figma to check and test functionality rather than the visual appearance of the product.

THE GOAL

Discover errors and problems about the app and solve them.

THE TOPIC

Purchase steps

THE METHOD

Conduct an interview via Zoom and test the design based on flow.

high-fidelity prototype

making the app much clearer and more real comparing to Lo Fi prototypes in terms of vision and it's represents the finished look of the app and will give user testers a better understanding of the app.

I focus on four important principles of interactive design.

1- level of consistency

2- discoverability

3-readability

4-simplicity

details that make me proud

consistency

the platform that I worked on

FIGMA
ZEPLIN

the instructions

The design system that has been worked on is close to one of the designs and has some modifications.

The type of visuals I did

LIGHT

Try clickable prototype

Test: Validation, Usability, Feedback

testing my design to find problems , solve it by user testers I made with them an interview , using UX analytics and metrics tools that will help me to bring the app closer to a defined goal.

Alternate solutions based on usability testing

making some buttons bigger and make clear button for order details

the subject of the test

Test the quality of the application from the interfaces, buttons and task flow

The insights I got from the test

good ideas and improvements

tasks flow

purchase steps

Usability testing feedbacks

50% of the users didn't notice some of the buttons that has a good features.

90% of users didn’t know where is the order details button

DESIGN: ITERATION

I used website called lookback

It is a good tool for testing and taking feedback about the app to improve the user experience

TEST INSIGHTS

Things goes well.

-categories is simple to understand
-the concept of purchase flow is understandable.

Things to consider and need to improve

-cards needs changing.
-buttons needs make it bigger.
-start screen needs changes.

BEFORE & AFTER

HOW TESTING WORK?

This before & after screens based on what i got from feedback and what they prefer to see and experience.

I got this feedbacks from participants recording what they saw and test it.

SOLUTION & IMPACT OVERVIEW

Users can now search for and trade their favorite products and services through this application, including the features and services it provides.
Users will find the best way to pay for their order or service by having a lot of payment method.
Users find the idea of the app very useful for small business owner.
Wherever you go, you will find what you like, as the app provides a geolocation feature to see nearby products and services.